The biggest challenge for online marketers is undoubtedly increasing the number of visitors to the website and ensuring conversions. There are a number of different ways in which traffic to the website can be generated; notably organic search, social media, paid advertising, email marketing, etc. Boosting the traffic invariably starts with publishing content of good quality and relevance, and thereafter, its promotion by SEO, blog posts or social media posts and engagement.
Why Promote Content?
Even when you have the most useful and superior-quality content, you still have to promote it aggressively so that it is accessed by the target audience. Given its reach, email marketing has been a long-time favorite of online marketers; however, with the social media coming to the forefront, there has been a lot of attention on these platforms for engaging with the customers, building brand awareness and customer loyalty that result in conversions and revenues.
Growing Importance of Social Media in Traffic Generation
A Forbes report observes that the number one source of referrals was the social media that is overtaking search engines. This feat is largely due to Facebook’s rapid increase in volumes of referrals as well as the phenomenal growth witnessed by most other social media platforms like Twitter, Instagram, etc. The global count of Instagram followers is now more than 800 million. Even though the extent of influence on website traffic depends on the type of website, current global trends suggest that these networks are fast emerging as a channel of choice, largely due to the mammoth number of subscribers involved. These social networks get more weight also due to their ability to provide a platform for engaging with potential customers with useful content.
Engaging With Customers Is the Key to Success
For continued marketing success, it is vital that you constantly grow your networks. This is critical since even the best content in the world serves no purpose unless it is read by its target audience. Therefore, it is very important that you engage your audience. While some information may be just for reading and sharing so that it lends your profile the desired authority in your industry,some content may be posted to encourage customers to ask for more details or progress further into the sales funnel and ultimately make a purchase. Whatever be the intention, you should remember to link the relevant page of your website so that users can readily access more information.
Express Your Brand Personality and Identity Better
With the flexibility of content posting provided by most of the social media networks, it becomes easier for businesses to project the personality of their brands. A brand identity strategy that is well planned can be executed in the social media to help users identify what the brand is all about and how it can fulfill their aspirations. Social media interaction can help to build relationships with customers; how you respond to user feedback speaks volumes about your commitment to customers.
Your social media followers are loyal to you and most importantly, they follow your profile because they are interested in your business. They decided to follow you, you didn’t force them. So, if you plan your strategy tactfully you can certainly boost your website traffic.