The ability to engage with real-life people scattered all around the globe is one of the many advantages that Instagram offers its users who seek to meet like-minded people outside their daily life who share their interests. Another benefit that Instagram offers in this area is the ability for companies and businesses to make the most of the social network’s features to engage with the hundreds of millions of Instagram users and, by doing so, improve its public image and build a trusting relationship between itself and Instagram users.
A better way to engage with customers
Thousands of large multi-national companies are using Instagram as a way to genuinely connect with their customers on a personal level. These companies can get a snapshot of their customers’ daily lives, their interests, their projects. Companies can get an idea of what is really important to their customers and, in this way, they can better shape how prepare products or services in a way that is more in touch with their customers. This engagement, which some businesses are able to master better than others, means that customers feel appreciated by the companies that take the time to work on it and, as such, some companies are getting a new lease of life because of the success of their engagement with customers on Instagram.
If you need a little help…
The overwhelming urge some businesses have to keep up with the rest of the pack on Instagram is noticeable as it leads them to try out other ideas as they look to push their profile on to the level that others are at. In the search for more interaction with Instagram users with each of their posts, some of these businesses have decided to buy Instagram comments. This is a strategy which can prove useful if you want to increase the number of comments on your Instagram account in a bid to attract more attention to your posts and hopefully spark a debate amongst your followers. It is a straightforward transaction: you pay an amount of money for a specific number of comments and you can dole them out as you deem fit. The comments can then be used to raise the profile of posts that you feel are underperforming or ones where you think an additional comment might increase the interaction with that particular post. The strategy to be used for them is up to the Instagram user, the important thing is to make sure you get your money’s worth out of them.
Respond to your comments
There are going to be all kinds of comments posted to your content and it may take some time to sift through them all. Before you start dissecting them, there is one that you should keep in mind from the beginning: all the people who posted comments, whatever their content, their message, however many words or emojis they used, took the time out to think of a comment and add it to your content. As such, you should also take the time to respond to them appropriately. It may be as simple as liking the comment or responding with a more detailed comment of your own. However you do it, the important thing is to acknowledge it. This can be draining if there are a lot of them but it is important for your company’s public image to dedicate time to your followers and those who are showing an interest in your account.
What to keep an eye out for in the comments
Comments come in all shapes and sizes. There are comments which are simple enough and merely wish you well or tell you that something looks great or fun or interesting while there are others which consist of a string of emojis expressing something similar. Responses to these are easy enough: you can just like them or say “thanks” and be on your way. Other comments will have more substance and will require more attention to detail in your response. For example, you may have an Instagram user who posts a question asking for specific information regarding the topic of your post, such as where it was taken or who the people in it are or what product it is. These, again, are simple enough to answer and giving the information requested will suffice. It isn’t common but ocassionally you will get comments that fall outside these perimeters and will require more care in responding to.
How to respond
Remember to always be polite. The reputation of your company depends on your public image so if you are polite in your comments, then it will be good for your reputation. Humour doens’t hurt and if you are able to share a joke with your customers, then that’s perfect. However, you need to understand where each comment is coming from and respond appropriately. Someone with a complaint or a query may not appreciate receiving a jovial response. Comments are an important opportunity for you and your business to show your skills when dealing with customers so make sure you take it seriously and get it right: it’ll do your reputation a world of good!