Everyone knows the importance of using alluring images and short videos to promote business and that these can efficiently work on Instagram, but many of them are confused about what to do and how.
As a business administrator or promoter, have you ever considered a brand profile creation on Instagram?
If not, you should know that this is the right first approach to start with Instagram, which is quite straightforward. Simply create an account and add a good profile photo, a short intro, link to your official website or landing page, and you can connect the account to Facebook, etc. and let your followers know about your presence on Instagram.
Once if you create one, here we are putting forth some useful tips for brand establishment through Instagram, which will help you capitalize on your presence on Instagram and get a high ROI.
#1. Get good acquaintance to using Instagram for Business
As of late, we can businesses are flocking on Instagram. With this increasing demand, Instagram also started a dedicated blog for a business newbie on Instagram to know about various tips, spotlights, and examples, etc. directly from Instagram. It will be a good starting point for you to read the latest updates and learn some cool ways to reap the best out of this platform regarding real business results.
#2. Keep a fine balance in content posting
Rachel Rutherford, an established content marketer, says, “you can take advantage of the growing real estate by telling the story through the Instagram page with the help of images. The key to maintain a fine balance between fun and business.”
Instagram was established as a fun image sharing platform and later matured to a full-fledged business platform too, but they are not here to be serious fully. So, you need to hit the fine balance between fun images and business to run it smoothly.
#3. Nurture a genuine fan following
There are three tips as suggested by the DM expert Sae Koo to get more followers on Instagram as:
1. Connect first to the FB account
2. Don’t forget to use the most popular and relevant hashtags each time
3. Engage closely with your followers too by liking their posts.
Try and do cross-posting of selected images on to your other social media accounts too as Facebook with an identical hashtag which will help to better promote your brand image to a follower of various platforms alike.
#4. Video content
The recent Video feature of Instagram posed a serious threat to the Twitter’s Vine. It includes features like filter, edit, most notable 15 seconds, and a higher functionality when compared to the standard 6.5 seconds of Vine. Many of the major brands debuted their Instagram videos by creating fun out of serious messages as a better idea to reach to more.
#5. Embedding Instagram Video to your site and blog
Along with the new Video feature, Instagram now introduced an embed option too with which you can embed the same video to your blog or website. This further delineates the differentiating line between Instagram and other online platforms as you can share the same content also with your followers those who are not on Instagram for more Like4Like results. By doing so, you can obviously extend the reach of the content as you never seriously know who will see your posts and shares.
#6. Not just be followed, by follow
Instagram business markers should know the fact that those you follow on this platform make all the difference. In fact, many of the brands including some of those with a fair following don’t tend to follow back. It is all about building a strategic relationship, so it is essential to follow relevant brands and people you may like along with being followed.
#7. Maintain an effective posting plan
Expert advice by Joseph Keenan about the frequency of sharing content on Instagram is as follows:
– There is no need to post daily.
– You may be dumping/saturating the followers feed if you post too much.
– Don’t try to force yourself into a ‘noise’ than being ‘voice.’
It is ideal to create a balanced schedule to post your content and stick to it for a while to assess the results. You can try a few combinations to see which works the best and then build an appropriate strategy to get going.
#8. Get the most from apps
There are a lot of applications available to enhance your social media campaigns for better results. For Instagram, you can make use of those which complement the photo sharing efforts, find the top hashtags, subscribe to Instagram profiles, downloading photos to an archive and many more. Making use of these types of apps will help you make the Instagram account a crucial part of your strategy for social media.
#9. Inspire the followers
Instagram campaigns are not just all about sharing but should be inspiring if you want to add value to it. Say, for example, a major food chain used to share photos to promote healthier and wholesome food items and prompt the follower community to ask questions for better engagement. Always try to attract your follower target market with compelling images which share an inspiring story.
#10. Route all Instagram efforts in a change perspective
Brands should get past the conventionally inherent interests while strategizing Instagram promotions. Instead of focusing on selling, the promoters should focus more on:
– Sharing a more distinctive and innovative view of the world around.
– Cultivate a welcoming visual sense.
– Share things which are interesting to the target customers, in the best interest of the brand.
– Learn how to focus on making engaging and provocative images.
As Donna Amos, a leading DM consultant says, “running a business needs focus, dedication, sweating, and also tears sometimes, and it is the same in its subsidiary counterpart of social media promotion, which is all work and no play.” However, as we have seen above, Instagram is a perfect platform for you also to display fun times and behind the scene images, but those too focused towards sharing your serious message of being humane and being reliable. These images too should speak volumes about your brand and its culture.
Author bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.