Business and technology represent mutually reinforcing and interwoven phenomena. Tech tools have an increasingly important impact on how professionals go about their daily tasks and pursue long-term goals. The technology is immensely speeding up the business growth, and it shows no signs of slowing down, so it is bound to reach new heights in 2018. Thus, those who want to elevate their operations have to make the most out of the available resources and get on top of prominent tech trends.
This list should give you an idea which ones will dominate the 2018 show.
Big data and machine learning
Big data has been reshaping business operations for years now, supplying them with an endless ocean of information. There is no doubt that unprecedented accumulation and accessibility of data will continue in 2018. It will decisively influence the way digital content, marketing messages, and sales strategies will be formed.
For instance, data in the form of purchase history and online habits, when analyzed and processed thoroughly, gives businessmen invaluable insights and supports better decision making. As for machine learning, it accelerates data utilization, mothering a slew of business development software solutions.
Augmented reality (AR)
AR tech has broken new ground by blurring the lines between the real world and the digital realm, to the point that it has become difficult to distinguish between the two. The dazzling success of Pokémon Go has demonstrated incredible potential this tech holds for the gaming industry.
Beyond that, real estate, manufacturing, and other industries are not wasting time and are doing their best to make the most out of the AR. There are already tools that allow customers to see how clothes will look on them or how a certain product fits in their homes before they make a purchase. More and more business organizations will have to employ AR to visualize consumer experience and make it more immersive.
Integrated approach to security
Security is a major concern today, in this age of interconnectedness. Hacker attacks and data breaches regularly raise eyebrows and make headlines. Instead of relying on a bunch of different tools, businesses are better off opting for integrated security systems, such as JD Security genetec synergis.
They represent open-architecture IP controllers that enhance the business security system, which addresses the rising demand for non-proprietary access control solutions. The software framework enables real-time mentoring, reporting capabilities, as well as easy management of alarms and events.
Business automation is a real game-changer, tech trends that empowers forward-thinking businessmen to boost efficiency across the board and do more with less. Smart machines are constantly being upgraded and make company owners, managers, and employees rethink everyday business tasks and practices.
Robotics is already widely used in the manufacturing sector to tackle dangerous, repetitive, and physically-demanding tasks. Furthermore, automated software is changing the workplace and making our lives easier when faced with email correspondence, content scheduling, consumer interactions, and other time-sapping processes.
For quite some time, customers have had a chance to choose how they interact with brands. One of the newest business trends is now giving them the freedom to select when they want to do it. In other words, customer scheduling is replacing cold calling and democratizing CRM systems further.
We are witnessing more and more tools that require people to pick the time, date, mode, and topics they want to discuss on sales calls. This has a profound effect on how we target and cater to consumers today and puts them much more in control. People value their own time and it is time businesses acknowledged that.
Get ahead of the game
In this day and age, your company is often only as good as the technology you use. Smooth tech implementation is the name of the game, a driving force behind dynamic growth and innovation across all the industry sectors. Companies that recognize these immense opportunities will have an edge over competitors that ignore growing trends. So, if you really mean business, you’d better keep up with the pace and empower your business with cutting-edge software and hardware.
Analysis by Diogo Costa, techgenyz