Instagram is a popular social networking platform that exclusively does its job through photo and video sharing. This platform has become exceedingly popular with a number of users increasing every hour of the day. There are several business tools that can be used with Instagram to publicize a brand and market its products or services. However, the important question that arises: how can these tools be integrated into the Instagram platform? The web designing part needs to be reconsidered to make things move in a proper way. Here are 5 essential ways to integrate Instagram into web designing.
1. Embedding the Instagram Feed
When it comes to integrating Instagram into a specific web design mode, the best way to do it is by embedding a feed. It’s what makes the scenario more promising. Having an Instagram theme that would tie well with all the present web design colors and current products, the integration part would definitely be more unified.
2. The Sales Focusing Approach
How does this approach work? Well, once the user clicks on the pictures available on Instagram, the links to each displayed picture (read, products) would appear. This link, if clicked, will lead the user straight to the site from where more information about the product or service can be accumulated. In fact, the site will also offer options to purchase the services or products. These days, there are so many commercial brands and each with their own set of apps to deal with. The concept of Instagram with e-commerce integration can definitely be more accommodating to the users. Instagram for Business is a new feature available with Instagram that incorporates e-businesses into this platform in a more effective way. Since this feature is more expensive, the option to use links at checkout pages is a more feasible way for small businesses and start-ups.
3. Lookbook Can be an Option to Consider
Just consider a basic Instagram page that has the power to create an entire webpage worth of content, and that too, without the need to create anything extra. At the same time, the page can also be used as an Instagram feed. Lookbook feature is being listed as EDITORIAL and not as INSTAGRAM FEED. In fact, when this option is being integrated into web designing, the followers for Instagram will have little to no evidence that the content basically originates from Instagram. This approach is highly effective in promoting e-commerce by linking the displayed images and redirecting to the associated pages with smooth navigation.
4. Giving Importance to the Hashtag Feature
The concept of hashtag for Instagram news feeds remains an integral part of the e-commerce marketing approach. Use the hashtag to let people contribute content to your feed. The posts and tweets are being combined into a single feed and displayed on the home page of your newly designed website. This approach provides a certain feeling of bigger prospect among the users.
The concept of integrating social media platforms into web designing for e-commerce sites is reaping great benefits. New and unique ways to integrate Instagram would only help in improving the prospect of Instagram users while ensuring better returns.