Building a successful and viral campaign for your business is not as simple as offering a great deal for current customers. Instead, a bit of creativity is required in order to truly stand out in a highly competitive social media era, and learning new ways to promote your company in order to turn Valentine’s Day into a branding opportunity allows you to maximize your reach and generate more sales than ever.
New Ways to Promote Your Company
Brainstorming and getting creative is essential when cultivating new and unique ideas to promote your brand and the products or services you have to offer. Consider the audience and demographic you want to reach most as well as their locations and personal interests. Study past marketing campaigns of your competitors to view what has done well and which campaigns most likely missed the mark with shoppers. Keep notes on information you gather to develop a unique and engaging campaign of your own just in time for Valentine’s Day.
Branded Giveaway Products
One of the best ways to promote your brand is to do so with completely personalized giveaway products. Offering everything from pens and tote bags to calendars and other useful office items with your branding is a way to stand out and spread the name of your business with less time and effort required by you and your team. For Valentine’s day, the coolest ideas for branded giveaway products are the ones that marry elegance and functionality – consider giving items to your potential customers as a little Valentine’s gift.
Valentine’s Day Contests Using Social Media
Once you have selected the branded giveaway items you want to feature within your promotion, launch social media campaigns as quickly as possible. Be sure to target the demographic that is most likely to put your branded products to use, as well as those who have a genuine interest in Valentine’s Day themselves.
Use various social media platforms such as Facebook, Twitter, Instagram, and in some cases even Snapchat to cover all of your bases during your promotion. Include Valentine’s Day hashtags as well as other effective hashtags that show you are hosting a “#contest” with “#free” “#giveaways” to appeal to as many users as possible. The more awareness there is of the contest you are hosting, the more likely you are to engage potential shoppers and those who are interested in free products in exchange for promoting your business and your brand.
With the use of fun social media campaigns, contests, and branded giveaway products, you can boost your brand’s reputation and overall popularity, regardless of the industry you’re in. Taking the time to truly learn about what your customers want from you is a way to show them that you truly care, especially around the year’s most “loving” day. Riding on the back of the Valentine’s Day good vibes is a surefire way to increase positive brand association. Christmas is by no means the only opportunity for winter marketing – start your Valentine’s campaign now!
Editor’s Note: This post was originally published in homebusinessmag and has been updated for accuracy and comprehensiveness.