In the age of social responsibility, startup founders are more than innovative – they’re socially conscious and committed to the world around them. Now more than ever, millennial entrepreneurs are aware of the impact their brands have on the world, and they embrace the double bottom line approach. Doing good isn’t just a part of the company puzzle, it’s the very foundation.
Away is an innovative travel brand bringing trendy, high-quality luggage to the mass market. Launched in February 2016, Away has already sold more than 100,000 suitcases and is projecting more than $50 million in revenue in 2017.
But for the Away team, it’s always been about more than travel. For founders Steph Korey and Jen Rubio, two Forbes and Inc. 30 under 30 alums, creating a company that made an impact on the world has been the foundation of their work at Away.
Proving the importance of impact, the company’s first hire was a social impact strategist who conducted a worldwide search reviewing thousands of nonprofits and causes across the globe. After an extensive search, the Away team found Peace Direct, an organization building peace in communities afflicted by conflict across the globe.
According to Rubio, “Away has a much broader mission to make the world more transparent, to share perspectives and stories from people of different cultures, all so we can have a better understanding of the world.”
With the synergy between the missions of Away and Peace Direct, it was a perfect fit for a long-term partnership – a partnership that was established before a single suitcase was sold.
Editor’s Note: This post was originally published in forbes By Tori Utley