There has been a phenomenal leap in the travel industry because more and more individuals are becoming interested to invest in experimental travel. Today, a number of experiential and boutique travel startups have come up. The new era travel and tourism startups have established a niche and reputation for themselves simply by concentrating on experiential travel objectives such as hiking and mountaineering tours, culture tours, ecology tours, food trails, archeological sightings, and beer tasting tours, etc.
With such a lot to offer, as far as, the experience and variety are concerned that travel agencies cannot any longer take the risk of sitting back and waiting for results while using the conventional marketing methods. This is the era of aggressive marketing and if you wish to achieve your goals and targets there is no scope for sitting back and relaxing. You need to be proactive on the social networking circuit. You must keep in mind that Instagram is the best social media platform for boosting experiential travel.
Instagram: An Integral Part of Promotion Strategy of Boutique Travel Industry
Instagram is supposed to be the best player when it comes to promoting the concept of experiential travel. We know that travel is all about visual delight. The beauty of a place and the joy of the experience could be felt in your heart only when you experience the spectacular sight. If you want your target audience to enjoy visually stimulating experiences, you must use the Instagram for marketing your travel concept, plans, and packages. There is absolutely no doubt that Instagram is certainly the best platform for showcasing whatever you have on offer. Instagram is the right platform to demonstrate to your target audience for instance, exactly how exhilarating skydiving would feel. Instagram allows you to create truly compelling videos and stories of all your enchanting travel experiences and is able to evoke the right feeling in the hearts of your target audience. You may buy Instagram followers from reliable services like Insta4likes.com to achieve business growth and success.
Tips for Promoting Your Travel Startup
Switch to Instagram for Business
When you register your travel agency or company with an Instagram Business Account, you get the privilege of having the email and the call buttons on precisely your profile page. With the help of these buttons, interested consumers could be contacting you directly. Thanks to the Instagram business account, you have the liberty of running targeted ads on this popular social media platform. You have the option of sponsoring your complete profile or sponsoring just a specific post via ads.
Connect with Influencers
Influencer engagement is a fantastic way to get your product out to your desired audience. An influencer should ideally use and then review or speak about your product on a platform where their followers can see it. A finely-tuned influencer marketing strategy can work wonders in increasing your follower counts and brand visibility. Influencers might ask for money upfront or barter for a product or service. A lot of them go for barters because they are in the business of goodwill and genuinely appreciate if your product can add value to their lives and those of their followers.
Consistency and regularity is surely the most important pillar on which you should build your marketing strategy upon. Try to make it data-driven so you know that the decisions you take are actually in your best interest. Choose how many times you should post in a day or a week (optimal ranges are twice a day to daily, to weekly, depending on your audience). You could be posting more frequently on special occasions but try not to overdo it lest you should be looked upon as spammy and lose followers. Spending too long between posts may lead to followers forgetting you or losing a bit of the impression they had formed by the time the next post comes along. Consistency is the key so that they may consciously or subconsciously expect some content from you when you’re ready to post it. If needed, stock up on posts and schedule them to go out at the right time.
Generate a Content Calendar
Your Instagram marketing endeavors would not be taking you places unless you start off with an effective content calendar. Explore few effective and super quick tips for building a fabulous content calendar.
- Start month-wise. Consider making a note of really special or important days every month such as national holidays, festivals, sporting events etc.
- Remember to share two posts on an average every day so, fill up the content calendar with exceptional content ideas. For all the special days and events marked in the calendar, you need to keep planning well in advance for creating unique content relevant to that particular day’s event or festival.
- Consider dividing the job responsibilities between the members of your team and remember assigning a content creator every day and also, an editor for overseeing the overall calendar.
- Allow some buffer space for unplanned events, in your calendar. For instance, major policy change pertaining to foreign travels, visa etc. You must make the most of these situations and go really creative and demonstrate your promptness.
- Revise and keep revisiting your content calendar practically every week for making sure that the content in the pipeline is still relevant. Moreover, you must see that the upcoming content actually adheres to the current laws and regulations of the land.
Invest in Stunning Pictures
If you wish to boast a splendid Instagram profile, you would necessarily invest in pictures that really convey a message. Always maintain a repository of pictures of travel destinations that you would be covering. Do not use stock pictures available on the Internet. Stay away from buying pictures from any photographer directly. Instead, hire the services of a professional and expert photographer. You must opt for an exclusive location shoot in a unique style that should be resonating with your specific brand. This would help you in carving out a niche in the travel & tourism industry.
Conclusion: Do Not Forget to Use Instagram Stories
You must follow all the tips discussed above if you wish to gain success in the travel and tourism trade via this popular social media platform. Moreover, remember to use Instagram Stories for driving engagement. Use Instagram Stories judiciously for favorable outcomes. You must not hesitate to share a live event so that your target audience gets to know what all is taking place real time. Instagram Stories are the perfect tools for sharing minute by minute updates but remember not to clutter your well-curated gallery.