Instagram’s popularity has reached its peak ever since it was first introduced in 2010. With over 800 million active users, Instagram has accredited itself with the title of the second most famous social media platform across the globe, making marketers using the platform increasingly. As a matter of fact, there has been a tremendous increase in the number of advertisers on Instagram who want to gain a large follower base.
Due to the fact that every marketer is aware of Instagram’s groundbreaking audience base, the platform is now highly being used as a promotional tool for many businesses. From paid ads to running visual contests with unique hashtags, Instagram is now considered as the ideal platform for user engagement. If you are thinking about the factors that make Instagram the best place for interacting with potential customers, read this in-depth guide on Instagram marketing.
What Metrics Say About User Engagement on Social Media?
It goes without saying that engagement is tough to calculate, as engagement is spearheaded by several different attributes, like shareability of the post, its visibility, and the tendency to comment. In other words, engagement is your capability to interact with your follower base. According to a survey revolving around micro-influencers on social media networking sites, it was found that most of the influencers find Instagram the best platform for their daily operation. Even Facebook, that holds the largest number of user base among all social media platforms, lags behind Instagram in terms of engagement.
Factors that Drive User Engagement on Instagram
● Visual Appeal: Owing to the typical human nature, which grasps information better through sight, the visual nature of Instagram is the biggest factor behind the success of the platform. Almost the entire post and content feed is dominated by horizontal span of photos. The image and video only content rule of Instagram separates the platform from its counterparts and makes it a unique visual-sharing and marketing tool for businesses.
● Mobile Responsiveness: Compared to other social media platforms, Instagram is easier to use on the go. It is a mobile-exclusive social networking site and can instantly edit pictures you clicked on the move for uploading on the platform. Features like this immediately attract more people, who start looking more for your posts. If you want to increase likes on your posts or have questions related to user engagement, then you can opt for the services of websites like stormlikes.com.
● Uniqueness: Instagram is a very simple mobile app and is mostly used by the younger demographic, although the platform is now popular among every mobile user, thanks to the limitless scroll of fresh content. The simplicity of the app also plays a key role in its novelty, which makes the platform a phenomenal place for engaging young audience.
● Function: Instagram provides publicly visible posts just like Twitter, and has a better control over spammy content at the same time. It offers many social functions to its users and is approachable to a larger audience base.
The aforementioned guide reveals why more businesses are using Instagram to promote their business and why the platform is packed with a wide number of users. From better services like mobile functionality to aspects like visual-sharing only, drive the audience naturally to use the app, making it the best platform for user engagement.